It’s time to experience a new level of hair styling, a combination of professional performance, excellent quality and sophistication. The Iduna professional hair straightener is all that!
Discover shine and superior performance with Iduna. Made to professional standards, it has a maximum heat of 230°C, 5 digital LCD temperature settings, an ultra-fast 30-second heat-up time, and ceramic plates infused with moisture-intense oil for nourishment while you style your locks.
Iduna will leave you with long-lasting results and a flawless finish, offering protection for all hair types.
Intense Hydration Technologic – Microparticles of intense hydration oil when heated are released on the strands, its antioxidant-rich formula promotes incomparable protection and nutrition to the strands, increasing shine, softness and reducing frizz.
Ceramic plates – High heat capacity material allows it to glide effortlessly through hair without any shrinkage. The advanced heating system offers superior heat transfer for hair and heat stability during use, providing ultra fast results and smoothness to the hair.
Floating Plates System – The plates move to adjust to the shape of hair and different strand thicknesses, resulting in smoother straightening or styling without damaging or marking the hair.
LCD Digital Display – Select the temperature as needed
– Maximum Temperature 230°C (450°F)
– 5 temperature levels: 150°C, 170°C, 190°C, 210°C and 230°C. PTC technology;
– Maintains constant temperature;
– Side locking system;
– Easy to store and transport, greater safety for the professional. 3 meter 360° cable;
– Comfortable to use, practicality for handling Automatic Bivolt, without the need to change the voltage by key.